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WIC Enrollment: The Sooner, The Better

WIC Enrollment: the sooner, the better

(Chippewa Falls, WI) 3-2-2017 – Wisconsin WIC Nutrition Program (Women, Infants and Children) encourages all pregnant mothers to take advantage of services during the first trimester of pregnancy to improve birth outcomes and the overall health of mom and baby.  

Serving over 100,000 participants monthly throughout Wisconsin’s 72 counties, WIC’s goal is to provide nutrition education, breastfeeding support, nutritious supplemental foods, and health care referrals to low and moderate-income mothers. Early enrollment in WIC is proven to increase healthy birth outcomes and improve overall health. Mothers who seek prenatal care earlier in pregnancy consume more key nutrients such as iron, folic acid, protein, calcium, and other vitamins and minerals. WIC also improves the dietary intake of pregnant and postpartum women. Studies have shown that WIC mothers have a reduced rate of premature birth and low birth-weight babies.  

“Pregnant mothers should schedule an appointment immediately with a family doctor to receive medical advice and childbirth education. We advise that prenatal nutrition is implemented as soon as possible to prevent nutrition deficiencies and ensure healthy development of the baby. WIC is designed so that mothers do not have to wait until after their pregnancy to receive WIC food benefits,” explained Judy Fedie, MS, RDN, Chippewa County WIC Director. 

Even if a mother has already delivered a baby, it’s not too late to enroll in WIC. Income eligible families with children from birth to five years can benefit from the healthy outcomes of WIC throughout the early development of their children’s lives, including: improved readiness for school, healthy growth and development and up-to-date immunizations. In addition to nutrition services, WIC mothers receive referrals to other programs, including: Prenatal Care Coordination (PNCC), smoking cessation, drug and alcohol abuse counseling, BadgerCare Plus, Head Start and FoodShare.  

About WIC

The Wisconsin WIC Program (Special Supplemental Nutrition Program for Women, Infants and Children) is administered at the Federal level by the Food and Nutrition Service of the U.S. Department of Agriculture. The WIC program was established in 1974 to provide Federal grants to States for nutrition education, supplemental foods, and health care referrals for low and moderate-income pregnant, breastfeeding, and non-breastfeeding postpartum women, as well as infants and children who have a health or nutrition need.  

To assess eligibility or to find out more about WIC services, visit: or call the hotline at 1-800-722-2295.

To learn more about WIC services in Chippewa County or to apply visit or call 715-726-7903 

WIC is an equal opportunity service provider.