What is WIC?
The Women, Infants and Children Program (WIC) provides food and nutrition information to help keep pregnant and breastfeeding women, infants and children under five years of age healthy and strong.

Who is Eligible for WIC?

  • You live in Wisconsin
  • You are pregnant, breastfeeding or a new mother
  • You have an infant or children under 5 years of age
  • You or your children have a health or nutrition need
  • You have a household income (before tax deductions) that is less than or equal to WIC income guidelines. Many working families, students, and military families qualify. A pregnant woman counts as two family members. See the examples below. 

    Family Size Weekly Income Monthly Income
    1 $432 $1,872
    2 $586 $2,538
    3 $740 $3,204
    4 $893 $3,870
    5 $1,047 $4,536
    6 $1,201 $5,202
    7 $1,355 $5,868
    8 $1,508 $6,534
    Additional +154 +666
    For July 1, 2018 - June 30, 2019

Income Guidelines are revised every July. Check with the local WIC project to find out if you and your family meet the guidelines.

You are likely income eligible for WIC if you currently receive Kinship Care, W-2, Food Share, Badger Care, or Medicaid. You may be income eligible for WIC if Food Share eligibility has been canceled.

The WIC Program uses the same income criteria as free and reduced price school lunches. Fathers, guardians or foster parents may apply for WIC for their children.

How to Apply for WIC?

Call the WIC program nearest you. Check your local phone directory for the public health or WIC office in your area. Or call 1-800-722-2295 for assistance in locating a WIC program. Apply on-line here!

At your appointment, a WIC nutritionist will review your or your child's health history. You will also discuss what you and your children eat.

If you are eligible, you will receive nutrition information and counseling, learn about other services, and receive healthy foods for your family such as: 

  • Milk
  • Cheese
  • Yogurt
  • Eggs
  • Peanut Butter
  • Cereal
  • Fruit or Vegetable Juice
  • Baby Foods: Fruits, vegetables, meats, cereals
  • Infant Formula
  • Canned Tuna or Salmon
  • Whole Grain Bread, Rolls, Tortillas, Pasta, or Rice 
  • Fresh, Frozen or Canned Vegetables & Fruits
  • Dried or Canned Beans & Peas

WIC Saves Money!  

The value of monthly WIC Program food benefits based on January 2018 food retail costs are:

  • Pregnant woman.......$57.71
  • Breastfeeding woman........$71.52
  • Breastfeeding infant at 6 to 11 months.......$82.50
  • Child ages 1-5 years.......$50.12

How WIC Works?

The WIC staff cares about you and your children. They will provide:

  • Information on how to use WIC foods to improve health
  • eWIC benefit card to buy foods that help keep you and your children healthy and strong
  • Help getting immunizations for your children
  • Discussions on food shopping, recipes, taking care of babies and how to breastfeed
  • Information on healthy eating during pregnancy and breastfeeding and tips on feeding your child
  • Referrals to doctors, dentists, and programs like Food Share, Head Start, and Badger Care

WIC Works Wonders!

  • For Women
    • Women in the WIC Program eat better, have healthier babies and receive early prenatal care.
  • For Infants
    • Infants born to WIC mothers weigh more and grow and develop better
  • For Children
    • Children on WIC eat foods with more iron and vitamin C, visit their doctors regularly and receive immunizations.


In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA. 

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits.  Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339.  Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form (link is external), (AD-3027) found online at: http://www.ascr.usda.gov/complaint_filing_cust.html (link is external), and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by:

(1)        mail: U.S. Department of Agriculture
                     Office of the Assistant Secretary for Civil Rights
                     1400 Independence Avenue, SW
                     Washington, D.C. 20250-9410;

(2)       fax: (202) 690-7442; or

(3)      email: program.intake@usda.gov (link sends e-mail).

This institution is an equal opportunity provider.